How Advisors Are Responding To The Crisis

by Andrew Gluck 1/16/2009 1:57:00 AM

We asked advisors registering for last week’s Financial Crisis Webinar to tell us the single most important thing they are doing to respond to the global economic and market meltdown. Below are their responses.

Before reading the answers, please register for today’s webinar at 4 p.m., when Mark Tibergien, CEO of Pershing Advisor Services and an expert on how to run an efficient advisory practice offers 10 Steps To Recover From The Market Cataclysm.  

Please take our 60-second poll before the webinar.

Be confident with my clients and offer new ideas
Raising assets
Get back to basics. Getting in front of more people than in 2008.
Continue to educate clients and help them (same as before)
Review goals and providing realistic expectations to clients. Renew marketing to prospects.
Be proactive in seeking new business.
Provide clients messages with confidence and comfort to look to the future.
Contact clients and update their plan
Stepping up marketing.
Spending time with clients and redoubling efforts to talk with prospective clients.
Being a stable voice for my clients.
Getting in touch with all my clients.
Communicate often with existing clients
Communication with clients
Ramp up marketing to gain market share
Actively talking to clients and prospects.
Listening to clients
Offer more advice and cut costs
Contact clients and prospects
Seek sure things
Training staff
Keeping in constant communication with clients
Communicating with clients on a regular basis
Tell our story
Marketing
Making people aware of alternatives to the market
Talk to clients.
Increase client contacts
Continue communicating with clients that we both have been here before and survived along with promoting the use of alternative portfolio solutions.
Maintaining an aggressive approach to client and prospect communication and maintaining my marketing budget.
Market to other professionals -- asking for referrals.
We have had frequent communication with clients and have responded quickly to their concerns and kept a positive, though realistic, attitude.
Bring clients on board who see the need for a different approach due to the financial crisis
Communicating constantly with our clientele, even if just to say “hello” and chat about how poorly the Lions did this year!
Talking to existing clients more via letters, calls, and notes.
Staying in touch with clients on constant basis
Looking into the benefits of ETFs and similar investments to have a unique approach, and also learning how to apply options strategies to help reduce risk and bring in cash flow.
Goal setting for working with non-profits and reviews with existing clients
Personal calls and frequent updates. I am also talking more about planning services.
Staying calm
Better prospecting for new clients
Focus more closely upon client cash flow planning for the next several years.
Offer solutions.
Constant client communication
Plan to begin marketing efforts (print/seminars) in Feb
Contact clients
Remaining positive
Review overall objectives
Prospecting
Emphasize more planning services to existing clients
Provide additional education to my clients.
I am hiring additional staff and cutting costs in other areas.
Keeping clients aware with relevant articles and correspondence.
Borrow low cost money
Communicating more, to more clients and prospects, through more channels of communication.
Stick to long term financial principles and goals and inform clients of these fundamentals
To hold people's hands and take the emotions out of investing.
Reach out to existing clients as much as possible while continuing to try and recruit new clients.
Being proactive in the communication process with clients and prospects alike
Systematize marketing and planning
Implement new marketing and management
Not lose my head
More marketing, more variety of services
Keeping in touch with my clients. Assuring them that the world is not coming to an end.
Respond to client concerns quickly
Financial planning for retirement income needs
Staying in touch with clients
I hired a marketing firm to get exposure to new clients
Help client developing a defensive strategies
Find opportunities that have not been of this magnitude for many, many years.
Economic seminars describing what happened.
Communicating more with clients
Following up on every opportunity to expand services to my existing clients
Contacting each client that has investments with me and offering to review/update their current financial plan.
Staying in touch with clients
Give clients a perspective on the market and pointing out the buying opportunities for purchasing of new shares and reinvestment of dividends.
Attract new clients, educate
Not panic!!!
Pro-active client communications
Market new loss protection programs
Contacting all my clients more often and prospect more directly.
Promote my practice more and hopefully roll out financial planning services that can help increase income derived from current clients and help with retention, while also attracting new clients who will also use my investment advisory services
Additional communication
Monitor, rebalance and inform
Client communication
Personally talk to prospects & clients face to face.
Focus on drilling into existing relationships for additional sales opportunities.
Trying to get all clients to focus on reality and develop a long term plan for their unique situation.
Provide more direct contact with existing clients
Focusing on a recovery strategy.
Communicate with my clients
Offering comprehensive financial planning for all clients as part of our AUM fee
Marketing, extra service & value to clients, cutting expenses, revamping & making systems more efficient in office
Keeping in constant contact with my existing clients.
Making sure all expenditures are appropriate.
Trying to stay abreast of the latest and communicating with my clients.
Communicate with clients and revisit financial plan and ask for referrals
Stay in touch with clients
Trying to look at alternative investments for clients and do client reviews
Maintaining that contact, asking for referrals
Remaining available and making contact with my clients to reassure them
Stay connected with all my clients in the bad time.
Expand financial planning services
I need to increase the involvement of existing clients in financial planning.
Reposition assets
Be proactive in client acquisition
Staying in contact with my clients and looking for a good defensive 3rd party investment advisor to help me manage clients monies in the future chaos still to unfold.
Client contact
Working harder and prospecting more
Stress financial planning.
Keeping in touch with existing clients
Keep in touch with clients.
Be in touch with clients and prospects.
Updating plans
More calls and more frequent communications, and trying to get them to update their financial plans
Reallocation
Reexamine existing financial plans presented
Listen to balanced information so I don't panic along with my clients.
Ask more questions
Marketing the crisis
Spending more time with clients and communicating in more ways
Reach out to clients more frequently.
Keep in touch
Looking for opportunities
Continued contact with clients
Frequently communicating with everyone.
Add more staff.
Trying to focus clients on what they are in control of and do that. Also making sure I redo their projections to see who actually needs to make changes.
Increasing marketing expenditures
Increase my marketing exposure.
Be more proactive
Stop offering low-margin services to clients.
More research
 

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7/30/2010 2:20:04 PM

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The Crisis Webinar Series, hosted by Advisor Products, is a free weekly webinar presentation that addresses key issues affecting independent financial advisors during the global economic crisis. Presenters are experts in investment management, financial planning, firm efficiency, advisor technology, business coaching, and client service and have helped advisors with techniques for managing portfolio risk, identifying investment opportunities, boosting revenue, gaining referrals, and strengthening client relationships during today’s challenging business environment.

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Advisor ProductsAdvisor Products
Advisor Products provides marketing and technology solutions for over 1,800 independent financial advisory firms. The company organizes the Crisis Webinar Series to support the independent advisory profession during a time of tremendous difficulty after the fallout from the credit crisis. Advisor Products believes that by utilizing techniques taught in these webinars, the independent advisory industry can survive and even thrive through the recession.

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