Microsoft's TV Ads Make Me Want To Try A Chromebook

Saturday, December 07, 2013 13:09
Microsoft's TV Ads Make Me Want To Try A Chromebook

Tags: cloud | google | microsoft

Microsoft's TV ads often mock the competition, but it's making me want to go out and buy a Chromebook. 


Microsoft is running a negative ad campaign promoting its ultraportable laptops at the expense of Google Chromebook. It actually names Giigle and Chromebook, which is a pretty bold and cocky move for any company.


The ad features "man on the street" interviews conducted in Venice Beach, Cal., by a Microsoft spokesman.

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He approaches two women holding a Chromebook and asks, "What kind of stuff do you do on your laptop? What do you guys use it for, for schoool and for work?"



One of the two women responds, "PhotoShop, Illustrator," and her friend chimes in withwith "Word."


The Microsoft spokesman holds up the Chromebook. "This is a Chromebook and Google says it is everything you need in one laptop," and then the spokesman adds, "Doesn't run Photoshop." 


"It doesn't seem practical," responds one of the women.


The next people walking interviweed are a mother and her teenage daughter. The mom says she uses her laptop for Excel, PowerPoint, and Word.


"Can't install it on this one," Microsoft Guy says hoisting the Chromebook.


"Then that wouldn't work for me," says the mom.


Microsoft must really be worried or it would not be trying so hard to discredit Chromebook.  Tom Warren, writing for The Verge, recently posted quotes from software industry executives saying Micorosft is shooting itself in the foot with these negative ads.


To make matters worse, however, this latest negative Microsoft ad mocking Chromebook is downright misleading and dishonest because you can run Microsoft's Office productivity suite on a touchscreen Chromebook using a browser without installing Office.


For Microsoft to mislead makes me distrust the company and want to try a Chromebook. 


IIf you  run a virtual desktop in the cloud, you can access all your apps remotely, using a server to run apps requiring  serious processor power,  like a desktop portfolio reporting app, graphic design programs or big PowerPoint or Excel documents.    


Chromebooks are inexpensive ultra-portable computers running Google's operating system, ChromeOS. Everything you do on a Chromebook runs inside Google's Chrome browser.


Almost all of the reports in the tech press say Chromebooks can do most of the tasks most people need, but it can't please all the people all the time. What that exactly means is never really clarified because it will vary depending on how you use your computer. Wihch is why I might buy one and see for myself.


Compared to Microsoft Office, Chrome offers a less complicated, less powerful office productivity suite for  word-processing, spreadsheets, and presentations. The Chrome browser can now do all sorts of cool things and you can run a touch-driven version of Microsoft Office on a Chromebook from a browser.


Acer's $300 C270Pis set to be released this month. I just might get myself one. It's being compared to previously-released touch Chromebooks that cost $1,200.

Comments (4)

I got one for travelling. Works great.
stvnrsmth , December 09, 2013
Moving to a Chromebook is a lifestyle thing. Can work for some, not others. Depends on apps you use, I guess. You could use a virtual desktop to access MS Office or use Google Apps for word-processing, spreadsheets, and presentations. I don't know which is better at this point. Danger is using both and getting on two systems. That's the kind of stuff that you drive you nuts.
agluck , December 09, 2013
Tom Myers
Andy -- I thought you were a big fan of Microsoft's Surface Pro (or at least you were).
a guest , December 09, 2013
I am a fan of the Surface Pro. But if you travel a lot and only need access to the web and email, a Chromebook might be fine.

If you want to be able to run professional apps from your desktop, edit videos locally, run MS Office locally and work offline and online, then Surface Pro is better for you than a Chromebook. It's a decent replacement for a desktop if you're on the road, and it is also a tablet.

However, Microsoft has disappointed me with SkyDrive Pro. I recently moved to Office 365 and SkyDrive Pro from Office Professional for Desktops and the consumer-version of Skydrive.

The transition has been a mess. Microsoft made it way too complicated. Figuring out which versoni of Office 365 to buy was confusing and migrating documents to SkyDrive is a pain.

Meanwhile, Google continues to improve its equivalent to office's productivity suite, and at some point it will become full-featured enough for a power user of Office to be satisfied.
agluck , December 09, 2013

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